& Sport Coaching for Mental Well-being Conference
13-15 October 2022 | Arnhem, The Netherlands
Hosted by the Dutch Olympic Committee*Dutch Sports Federation in the Olympic Training Centre Papendal
THE PROGRAMME
Friday, 14 October
08:00
Morning activity
- Guided walk around Papendal
- Free time
10:30
Meet up at the coffee corner
11:00 – 11:20
Welcome and introduction
- Stefan Bergh, ENGSO President
- Mariya Gabriel, Commissioner for Innovation, Research, Culture, Education and Youth (speech that will be read)
- Marc van den Tweel, Director, NOC*NSF
- Bob Roelofs, Arnhem
Moderator: Hanan Challouki
Meet the speakers
Stefan Bergh
Stefan Bergh is the President of the European Non-Governmental Sports Organisation, ENGSO. He has more than 25 years of experience in sport policy, leadership and in the work for the development of grassroots sport.
Since 2016 Mr Bergh is also the Secretary General of the Swedish Sports Confederation. He has a great passion for sports and is especially committed to issues related to international sports development.
Between 1995 and 2015 Stefan Bergh was involved in Executive Committee of the International University Sports Federation, FISU, where he fulfilled the positions of Vice-President and Assessor. His input and advices, most specifically in the fields of development and strategic review, contributed to establishing the federations basis and its relations with its national and continental members.
Between 2011 and 2016, Mr Bergh also served as the Secretary General in the Swedish Cancer Society, Sweden’s largest fund-raising organisation. Mr Bergh has a bachelor in pedagogy from Uppsala University.
Mariya Gabriel
Marc van den Tweel
Marc van den Tweel (1964) is general manager of sports umbrella organisation NOC*NSF and supervisor at the Rijksmuseum van Oudheden [National Museum of Antiquities], FREE Nature and Papendal.
He is known as an enterprising director and is regarded as an insider at the interface of market and society. At the end of 2021, he was voted No. 1 in DDB 100, the ranking of the most influential people in philanthropy.
Previously, Marc was general manager at Natuurmonumenten [Nature Conservancy Society] and Ronald McDonald Kinderfonds [Ronald McDonald Children Fund]. Before that, he was director of marketing & communication at the Wereld Natuur Fonds [World Wildlife Fund]. He previously worked at Twynstra Gudde as a consultant and project manager for governments and international companies.
He recently published the books Marktgericht, missiegedreven [Market-oriented, mission-driven] and Uit balans, werken aan natuurbescherming [Out of balance, working on nature conservation] (together with Bjørn van den Boom).
Van den Tweel regularly writes and speaks about social developments and ‘the marketing of ideals’.
Bob Roelofs
The European Lotteries
Moderator: Hanan Challouki
Hanan Challouki is the founder of Inclusified and an expert on inclusive communication. After graduating in 2015 with a degree in Strategic Communication, she realized there was not much diversity in the creative industry she wanted to enter. Driven by a mission to create a more inclusive world, she became an entrepreneur and created her own vision on marketing and communication in a super diverse society. She has worked with clients such as Brussels Airport, Telenet, KRO-NCRV and BNP Paribas and got listed by Forbes’ 30under30 for her innovative strategies. She’s also the vice president of the Belgian Association of Marketing, a guest lecturer at Odisee Hogeschool and she wrote a book titled Inclusive Communication (Pelckmans, 2021).
11:20 – 12:50
Session 1: Sports4all and The inclusive paradox
Keynote speaker
Kiza Magendane, Writer and Thinker
This how the Netherlands do sports based on data intelligence by NOC*NSF
Speakers:
- Richard Kaper, Manager Sports Participation, NOC*NSF
- Jorn Knops, program manager data & sport intelligence, NOC*NSF
Round table discussion on the inclusion paradox
Speakers:
- Kiza Magendane, Writer and Thinker
- Richard Kaper, Manager Sports Participation, NOC*NSF
- Inge Jansen, VWS Policy advisor Sport
- Marijke Fleuren, President, European Hockey Federation
Side presentation:
- Fnaan Woldegiorgis, Head inclusion & diversity, Royal Dutch Football Association
- Jaap Paulsen, Head of Press Office, Royal Dutch Football Association
Meet the speakers
Kiza Magendane
Born in Congo, Kiza Magendane is an independent writer and policy entrepreneur based in The Hague. He studied political science in Amsterdam and Antwerp and has a column for the Dutch leading daily NRC Handelsblad. He is the author of Met Nederland in Therapie (2021), a book about the future of citizenship in The Netherlands. His work focuses on power relations, identity, technology, and the position of Africa in the world. He is the founder of Progressief Café, the new independent think tank for progressive ideas in the Netherlands.
Richard Kaper
Richard Kaper is an enthusiastic and experienced sport professional. He is driven to contribute to positive social developments. The questions or needs of the users should always be the starting point. Organizations and networks are facilitators and should try to operate as entrepreneurially as possible. Applied data intelligence can add much more value to the sports sector then it is used at this time. Relevant connections create added value too, which improves implementation and creates new opportunities. Grassroots sports do have a significant social return on investment. Richard is motivated to prove in practice that sport as a goal can also be an effective middle ground at the same time.
Fnaan Woldegiorgis
As the head of diversity, equity and inclusion Fnaan Woldegiorgis is working on different topics including objective hiring, representation, accessibility, and awareness on inclusion and belonging in the organisation through training and events. Before this she was project coordinator for WorldCoaches, the international social programme at the Dutch FA.
Jaap Paulsen
The last four years Jaap Paulsen is head of the press office of the Dutch FA, where they have to deal with a lot of social issues and incidents. He is one of the founders of the OneLove campaign. Earlier he had similar jobs, mainly at media companies.
Marijke Fleuren
Marijke Fleuren is the President of the European Hockey Federation and Executive Board Member of the FIH, after many years being involved in policy making at national and club level. Within the FIH she chairs the ‘Women in Sports’ Committee.
Since 2015 she is a member of the IOC Commission ‘Women in Sport’ and in December 2020 she was appointed as an expert in the Gender Equality in Sport in the High Level Group (HLG) of the European Commission.
In Europe her topics are Good Governance, Diversity and Inclusion with a special attention for Equal Opportunities for Women and Men.
Showing that everybody can make a difference, is one one of her key messages.
Jorn Knops
Jorn Knops is the program manager data & sport intelligence within NOC*NSF. His main goal is to convert data and (scientific) knowledge into actionable insights. Having worked for 8 years as performance manager in elite cycling, Jorn knows how to bring data and the daily practice together. Currently, he brings this knowledge and experience to the ‘sports for all’ domain, with the goal to get more people involved into, and enjoying, sports. He is very keen to share the latest insights on data intelligence and how this helps to build the sports sector in the Netherlands.
Inge Jansen
13:00
Lunch with a pre-organised walking buffet
With an interactive element of mixing and matching different countries by Peet Mercus (NOC*NSF)
14:00 – 15:30
Session 2: Where does Europe stand for inclusive sports?
Latest updates on policy development and relevant results and best practice research presentation on inclusion in sport
- Florencia Van Houdt, Head of the Unit for Sport at the European Commission
- Okrah Donkor, Founder and CEO of a Youth empowerment organisation in Schalkwijk
Round table discussion
Meet the speakers
Florencia Van Houdt
Ms Florencia Van Houdt has been working for the European Commission for the past 25 years. Currently, she is the Head of Sport Unit (in charge of EU Sport Policy). Prior to this position, she worked on EU policies in the field of youth, research, entrepreneurship and maritime affairs. Before joining the Commission, she studied law and European Studies in the Netherlands, Spain and Belgium, and worked as a European affairs consultant.
Okrah Donkor
Founder and CEO of a Youth empowerment organisation in Schalkwijk, a developing area in Haarlem. Triple ThreaT uses community, rolemodels and culture to help youth become self sufficiënt . He started this organisation in 2009 at the age of 19 to inspire the youth of my neighborhood and to stimulate them to do something with their passion. Triple ThreaT turned out to be a great success and years later grew into a full-fledged organization where we reach over 600 participants on a weekly base. In 2013 he also founded the basketball club which has grown from 3 – 25 teams in 8 years including 7 at the highest level in the Netherlands.
15:30
Coffee break
With an interactive element of mixing and matching different countries by Peet Mercus (NOC*NSF)
16:00 – 18:00
Session 3: Parallel workshops
Workshop 1: LGBTQI+ in sport
LGBTI guidelines: How to start making your own guidelines to provide access LGBTI group
Speakers:
- Hugh Torrance, EGLSF Co-President
- Anne Schomöller, ENGSO EWS researcher
- Sandra Meeuwsen, Philosopher and former (tri)athlete/coach
- Beau de Leeuw, project leader, weightlifter and coach
- Lou Manders, John Blankenstein Foundation, Project lead Equal Alliance
Moderator: Sarah Townsend, EGLSF Co-President
Meet the speakers
Dr. Sandra Meeuwsen
(1966) is a philosopher and former (tri)athlete / coach, employed in sport management since 1994. She finished her PhD Sept 2020 at Free University of Brussels (VUB), defining the conditions to evolve the modern sports’ full societal potential. Right now, Sandra is the Managing Director of the recently founded ‘Erasmus Center for Sport Integrity and Transition’ at Erasmus School of Philosophy, Erasmus University Rotterdam.
Beau de Leeuw
My name is Beau de Leeuw (they/them), msc Sports policy and sports management (Utrecht University). As a non-binary weightlifter and coach I’ve had many different experience with the sports industry. I currently work with organisations like Rotterdam Sportsupport, NOC*NSF and John Blankenstein Foundation. Here I get see and work with various aspects of the sports, specifically with topics like diversity and inclusion. My expertise on gender diversity is also a result of my master thesis on the experiences of non-cisgender athletes with Dutch sports clubs. I try to combine both my personal as well as my professional experiences and expertise to create a safe and inclusive environment within sports for everybody.
Anne Schomöller
I am passionate about sports – participating in organised sport activities, watching sports, and research activities in sport. That is why I decided to make sport my job. I am a sports therapist and sports scientist and enjoy working on different topics, such as orthopedics, (mental) wellbeing, equality, grassroots and high-performance sport. With about 10 years experience in coaching artistic gymnastics and my work experience in science, my goal is to find means to implement scientific findings into daily sport practice for everyone.
Sarah Townsend
Sarah Townsend has been on the Board of EGLSF (European Gay & Lesbian Sports Federation) since 2016 and is currently co-president. She sits on the ENGSO Equality Within Sport Committee (EWS) committee, which advises the Executive Committee on equality matters, and was one of the 15 experts of the European Commission High Level Group on Gender Equality in Sport. Sarah has represented the French LGBTQI sporting federation at international level, and is a delegate with the Federation of Gay Games. Sarah enjoys outdoor activities – hiking, open-water swimming, cycling, rowing – and co-founded Activ’Elles04, to promote women’s sport and to offer women living in a rural setting the opportunity to access these activities.
Lou Manders
Lou Manders (1966) is board member of the John Blankenstein Foundation and project leader of the Equal Alliance. Lou strongly believes that everyone has the right to explore their talents and do the sports they like to do regardless their background, gender identity, gender expression or sexual orientation. Being open for other opinions is the key towards effective collaboration. This is how Lou and the Equal Alliance work and reach their goals.
Workshop 2: New ways of attracting young people in sport
New ways of attracting young people in sports by Triple Threat
Speaker:
- Okrah Donkor, Founder and CEO of a Youth empowerment organisation in Schalkwijk
Moderator: Jamal el Ghannouti, Project leader District Spots at NOC*NSF
Meet the speakers
Okrah Donkor
Founder and CEO of a Youth empowerment organisation in Schalkwijk, a developing area in Haarlem. Triple ThreaT uses community, rolemodels and culture to help youth become self sufficiënt . He started this organisation in 2009 at the age of 19 to inspire the youth of my neighborhood and to stimulate them to do something with their passion. Triple ThreaT turned out to be a great success and years later grew into a full-fledged organization where we reach over 600 participants on a weekly base. In 2013 he also founded the basketball club which has grown from 3 – 25 teams in 8 years including 7 at the highest level in the Netherlands.
Jamal el Ghannouti
Project leader District Spots at NOC*NSF. The District Spots are new sports and meeting places to be developed, with which we want to realize a wide and high-quality offer for young people in a low SES (socio-economic status) neighbourhood. It is the place where everyone feels welcome to meet each other, to sport and exercise and where young people can develop themselves. A spot’s mission is to form a positive environment for young people, giving them the opportunity to sport/exercise and use their full potential. This year’s goal is to develop 22 places to a District Spot in collaboration with our partners. Besides his work Jamal is also an athlete and record international of the Dutch National Futsal Team of the Royal Dutch Football Association (KNVB). He wants to be a role model and inspires/motivates youth to sport and to follow their dreams.
Workshop 3: Social Return on investment
How to implement a Social Return on Investment (‘SROI’) way of thinking in your organization. The SROI is a form of cost benefit analysis that attempts to quantify and place a monetary value on the social change created by a programme, policy, investment or entity.
- Liam McGroarty, Strategy Manager, UEFA
- Rupert Webster, Strategy Manager UEFA
Moderator: Jorn Knops
Meet the speakers
Liam McGroarty (UEFA)
I work with 55 football associations on themes related to participation, public affairs and impact evaluation. A teacher by training, but have worked in football and boxing at national and international levels for the past 15 years. UEFA A licence coach and was head coach of the Irish Learning Disability Boys U19 football team 2006-2008.
Rupert Webster (UEFA)
Rupert Webster is a sports development professional whose work is focused on developing new and innovative tools and ways of working to encourage strong strategic focus and productivity in sporting organisations.
Having worked at a senior managerial level in a variety of sectors from technology, telecoms, sport and the media industry, in roles varying in focus from programme management to business and data analysis, leading on innovation as well as content production, Rupert currently runs a number of initiatives for UEFA and is the project lead for the UEFA Grow Social Return on Investment (SROI) model.
Amongst other responsibilities, Rupert oversees the model’s development, evolution and rollout and use across many countries, working with leads at national associations to develop SROI results for nations and ensuring the reports that are generated are accurate, well understood and communicated effectively for maximum impact on all stakeholders from partners and sponsors to local and national government.
Rupert is especially passionate about the positive impact sports participation can have on individuals and wider society as well as being a self-confessed project management geek with a host of relevant qualifications in this area including an MBA with a focus in Project Management.
Workshop 4: The Power of Youth Involvement
By bringing together a great diversity of thought and the innovative mindset of young people, we can create new solutions that challenge traditional models and approaches within sports.
- Laura Bendix Pederson, Innovation Officer, GAME
Meet the speakers
Laura Bendix Pedersen
With a background in anthropology, I’m determined to understand the perspective of other people and to uncover human behavior, motivations, and needs to drive innovation in the field of sports for development. In 2018 I joined GAME, an organization working for social change through youth-led street sports and culture in Africa, Europe, and the Middle East. From GAME’s headquarter in Copenhagen, I support innovation and learning across the organization within key themes such as youth leadership and gender equality. Sport has been a driver for me since a young age and I enjoy a variety of different kinds of sport.
18:00
Afternoon activity
- Walking to Lichtenbeek Special School with special sportprogram
- Wheelchair basketbal clinic at Papendal
- Meet & Chill in Papendal
- Free time
20:00
Dinner
Saturday, 15 October
9:00 – 9:30
Welcome / opening of the day two
Keynote speaker:
- Rolf Schrama, Paralympics athlete
Moderator: Hanan Challouki
Meet the speaker
Rolf Schrama
Rolf Schrama has a rare form of dwarfism but that has never stopped him from pursuing his big dreams. From lower education he rose to a Master in Economics. During his career he changed course and stepped into a sailing boat, where he eventually reached the Paralympics in Rio de Janeiro. He is currently a speaker in the field of Diversity and Inclusion and works as a Diversity Officer at an international Private Banking firm.
9:30 – 11:00
Session 4: Parallel sessions
Youth in sport
Workshop 1: Human Rights and youth in sport
Session led by the participants of the ENGSO Youth’s Human Right Education through Sport event
- Shahzad Nawaz, International Sport Development and Politics
- Rawand Ben Brahim, ENGSO Youth Young Delegate
Meet the speakers
ENGSO Youth
ENGSO Youth is the independent youth body of the European Sports NGO (ENGSO). ENGSO Youth focuses on the youth sport-for-all sector in Europe and represents young Europeans under the age of 35 in sports in more than 30 countries. Since 2002, we have been at the forefront of youth sport advocacy at European level.
Shahzad Nawaz
My name is Shahzad Nawaz, from Pakistan. Pursuing my Masters in International Sport Development and Politics at the German Sport University in Köln. I am passionate about the environment and the power of sport to create dialogue. I have worked for Sport For Development NGOs in Pakistan and have just written my thesis on Women’s Football in Pakistan.
Rawand Ben Brahim
Rawand is an Engso Youth young delegate of social inclusion 2021-2023. She was appointed as the first Ambassador for the Tunisian researchers in Hungary by the Association of Hungarian PhD and DLA Students for 2021-2022, and is currently serving as the Chair of the International Committee.
A human rights advocate, she is pursuing a PhD in human rights and security studies in Corvinus University of Budapest, focusing on the rebuilding process in post conflict zones. She is a writer, manager, and facilitator of Erasmus + and council of Europe projects. She loves trying new sports and firmly believes in the unifying power of sports in empowering people and bringing a positive societal change.
Workshop 2: Youth Sport model in Norway
Good practice exchange
- Linda Jacobsen, Advisor for the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF)
Meet the speakers
Linda Jacobsen
Linda Hamiwe Jacobsen works as an advisor for the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF). Volunteering and working in sports both in Norway and abroad for years, Jacobsen will share the “Norwegian way” and challenge the conference audience to create “Joy of sport for all!
Workshop 3: Good Practice Exchanges: The ICOACHKIDS Pledge
The 10 Golden Principles for Positive Sport Experiences – A Global Movement Driving Change in Youth Sport
Good practices exchanges
- Dr Sergio Lara-Bercial, Professor of Sport Coaching at Leeds Beckett University in the UK and the Vice-President for Strategy and Development for the International Council for Coaching Excellence.
- Prof. Dr. Nicolette Schipper van Veldhoven, Professor Sports Risks and Safety, University of Twente, Faculty EEMCS and BMSa
Meet the speakers
Sergio Lara-Bercial
Dr Sergio Lara-Bercial is a Professor of Sport Coaching at Leeds Beckett University in the UK and the Vice-President for Strategy and Development for the International Council for Coaching Excellence. He has published widely on a variety of sport-related topics including youth sport, high performance coaching, and coach development. Sergio is also the co-founder of ICOACHKIDS, a global movement helping coaches put kids first in sport by developing free resources for coaches, parents and sport organisations. Sergio is recognised globally and consults for multiple high-level organisations such as Nike, UEFA and FIBA. He is also a former international basketball coach for Great Britain and has coached national league for over 25 years winning 18 National Titles with both male and female teams.
Nicolette van Veldhoven
Prof. dr. Nicolette Schipper-van Veldhoven is a Professor in Sports pedagogics, with the Windesheim University of Applied Sciences, Zwolle and Professor Sports Risks and Safety with the University of Twente, Enschede both in the Netherlands. In particular, she focuses on a positive and safe youth sports climate. She also works for the Netherlands Olympic Committee*Netherlands Sports Confederation (NOC*NSF), as a strategic advisor youth sport.
Prior to these positions, she was an associate professor at Utrecht University, Faculty of Social Sciences, Department Development and Education, Section Sports, human movement and health. She carried out a PhD-research as regards “Children with asthma and physical exercise, effects of a physical exercise program for children with asthma”. She was also a senior consultant at Ernst & Young (EY), and held various positions within NOC*NSF: senior policy advisor International Affairs, coordinator Sports for All Expertise Center, head of Knowledge Management, program manager Research and Innovation.
She is an expert in the domain of special physical exercise programs for children especially ‘with whom something is the matter’ and has extensive experience in scientific data collection, designing and conducting (applied) research in sport and sport pedagogy and translating research outcomes into sport practice. She is co-founder of ICoachKids.
11:00-11:30
Coffe break
11:30 – 12:50
Session 5: Equality in sport
Equality in sport: practices and methodology for making sport inclusive
Moderator: Sallie Barker
Speakers:
- Hristina Hristova, Project manager, EUSA
- Jennifer Browning, International Relations Advisor at UK Sport and EWS Committee member
- European Paralympic Committee
Meet the speakers
Sallie Baker
Sallie has worked in sport for over 30 years. She originally trained to be a teacher and holds an MA in Physical Education. Sallie then worked at the GB Sports Council and Sport England for 12 years before joining the Sport and Recreation Alliance in 2002, where she was the Head of Operations.
Sallie retired in 2015 and is now able to use her time on her passion – volunteering and working for her community. She is chair of the Safeguarding Adults in Sport Steering Group, Finance and Governance Director on the Board of World Lacrosse, chair of GB Lacrosse Women’s World Cup, President of her local Women’s Institute and chair of the ENGSO Equality Within Sport Committee.
For her services to sport, Sallie was made an MBE in the 2017 New Year’s Honours list.
Hristina Hristova
Hristina, also known as Kiki, comes from North Macedonia and has been living in Slovenia for the last 3 years. Hristina has been active in different working fields in the past, such as NGO work, social work, human rights, rights of marginalised groups, project coordination, volunteering and women leadership.
She sees sport as a powerful tool for social change and promoting human rights and it can play an important role for voluntarism, sustainable development, solidarity, non-discrimination, social inclusion, diversity and respect. She has officially joined the EUSA team this year.
Jennifer Browning
Jen Browning has been an International Relations Advisor at UK Sport since 2021, where she manages UK Sport’s investment into programmes that use sport to deliver social impact around the world. She is a member of the International Paralympic Committee’s Agitos Foundation Executive Committee, a member of the ENGSO Equality within Sport Committee, and a board member of Motivation, an international disability and development organisation.
Prior to joining UK Sport, she was the CEO of Canoe Wales, the Welsh national governing body for canoeing and kayaking.
A former Paralympic athlete, she won gold with the USA Women’s Wheelchair Basketball Team at the 2004 Athens Paralympics, and is a vocal advocate for disability equality and gender equality in sport and society.
12:50-13:00
Sum up and closing
Moderator: Hanan Challouki
- Stefan Bergh, ENGSO President
Location
Olympic Training Centre Papendal in Arnhem, The Netherlands
How to reach the event venue Olympic Training Centre Papendal
From Amsterdam Schiphol Airport:
Take a train from the Schiphol Airport to Arnhem Centraal train station.
From Arnhem Centraal train station:
Take the bus 105 (Barneveld via Otterlo) or 10 (Spc Papendal) from Arnhem Centraal train station to the Arnhem, Van der Valk/Papendal station.